E Commerce Performance Marketing
E Commerce Performance Marketing
Blog Article
Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A number of e-commerce companies are turning to server-side tracking as a way to boost their data collection processes. While it calls for much more technical knowledge than routine GTM and may present extra expenses, it can result in higher accuracy and even more reputable data
Pixel tracking makes use of an item of code to register conversions on your site. It's simple to establish and much less prone to ad blockers.
1. A lot more accurate data
The typical method of tracking conversions on an internet site, using pixels, is having difficulty with altering web browser personal privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other platforms is less precise than it must be.
Server-side monitoring is an extra secure option that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, suggesting it's much less most likely to be affected by ad blockers or other safety procedures. This gives extra accurate information and a more complete picture of user journeys across channels.
In addition, this type of tracking allows businesses to track conversions outside of the site, such as phone calls and in-store gos to, which can be challenging for pixel-based tracking. This flexibility gives marketing experts extra possession over the information they send, and makes it simpler to adhere to various data regulations. It's additionally a whole lot much less prone to scams, as it's more difficult for fraudulent actors to adjust the system by modifying the postback link.
2. Better control over data.
Server-side monitoring permits services to accumulate and enhance data before sending it to third-party analytics/advertising systems. This enhances data completeness and precision, which can assist online marketers make more enlightened advertising and marketing choices.
Conventional pixel tracking relies upon JavaScript tracking codes that are put in site visitors' internet browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection interruptions and imprecise outcomes. Server-side tracking makes it possible for services to bypass these restrictions and provide exact, constant data that is much less vulnerable to disturbance.
This sort of tracking also voice search optimization tools permits companies to track conversions that take place beyond the site, like call and in-store purchases. This is important considering that new personal privacy policies such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a crucial reason why S2S is extra reputable for businesses looking for to adapt to these modifications.
3. Much less susceptible to fraud
Server-side tracking makes it possible for services to adjust information payloads before it gets to third party endpoints, boosting security and personal privacy. This is especially crucial as different web browsers and systems progressively transform exactly how they take care of cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not enable pixel-based monitoring. Utilizing server-side monitoring, you can bypass these limitations and continue to track conversions that took place outside of your internet site.
Additionally, server-side monitoring allows you to capture individual information directly by yourself web servers. This eliminates reliance on 3rd parties, which can be prone to violations and personal privacy violations.
A server-side tracking system is a collection of guidelines that tells your site's web server what events to tape-record. This information is after that sent to analytics tools like Google Analytics and Facebook Service. It's also used to activate event-based advertisements, such as retargeting. On the other hand, pixel tracking is an alternate approach that makes use of a small piece of code on your web page to accumulate information from users.
4. Simpler to carry out
Server-side monitoring is an information collection process that occurs on the web site's very own web server, bypassing internet internet browser limitations. This implies that data gathered by the website/app is first sent out to the web server where it's refined and afterwards sent to analytics tools like Google Analytics or Facebook Pixel.
The benefit of this method is that it minimizes the extent of data management and gives organizations much more control over transmission, making it normally a lot more trustworthy. Therefore, it's much less vulnerable to information challenges caused by things like a damaged connection or an active ad blocker being set up.
With OWOX BI's Server-Side Tracking, your service can gather real-time conversion information similarly that you would certainly with pixels or a cookie, however this is then passed directly to your marketing and advertising tools on the server. This allows you to have more accurate information and helps guarantee conformity with personal privacy laws such as GDPR. In addition, it additionally avoids the tracking limitations imposed by browsers and ad blockers.